![]() ![]() Manajemen Pemasaran Jasa Berbasis Kompetisi. Analisis Multivariate Teknik dan Aplikasi Manajemenn Pemasaran, Jilid 1 (edisi ke 13). Sekolah Tinggi Ilmu ManajemenĪlma, Buchari. Statistika Induktif untuk Ekonomi dan Bisnis. Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap 0.000 < 0.025) meaning that the brand image variable (X3) has a dominant effect on the purchasing decision variable (Y).Ībdulloh, Iwan Faruk. The F test shows that the independent variable has a simultaneous effect on the dependent variable with a value of Fcount > Ftable (32.647 > 2.84) (sig. The autocorrelation test showed that there was no autocorrelation. Heteroscedasticity test shows that there is no heteroscedasticity. The multicollinearity test shows that the independent variable and the dependent variable have no correlation between the independent variables or the independent regression model of multicollinearity. The normality test shows that the data is normally distributed. The results of the validity test showed that all of the question items were valid, namely above 0.297 and the results of the reliability test research showed reliable results, which were above 0.60. The analytical tool used is a questionnaire test consisting of validity and reliability tests, classical assumption test, multiple regression test, determination test, hypothesis testing consisting of t test, F test, and dominant test. The type of research used is quantitative, taking a sample of 44 respondents, the data collection method using a questionnaire. ![]() Sales Promotion, Product Quality, Brand Image and Purchasing Decision Abstract ![]()
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